VANCOUVER (NEWS 1130) — The Vancouver Whitecaps and Phillips Brewing have collaborated to launch a craft beer paying tribute to frontline workers and commemorating the 7 p.m. cheer in their honour.
One hundred per cent of the proceeds will go to the Greater Vancouver Foodbank.
The label features original artwork by local artist Carson Ting, which the club is also selling to raise money for the food bank.
“It’s been an amazing experience working with Whitecaps FC, Phillips Brewing, and fellow creatives to do good for the Greater Vancouver Food Bank,” Ting said in a statement.
“I hope this artwork serves as a reminder of the unity, cheer, and hope that came from Vancouver despite these times. To all the frontline workers, this is for you.”
“Cheers” to you, #FrontlineHeroes
Introducing the Village Hero, from @phillipsbeer.
— Vancouver Whitecaps FC (@WhitecapsFC) June 12, 2020
Phillips Brewing describes the beer as “bright, crisp and refreshing.”
“It has all the hops and flavour of an IPA but all the lightness and drinkability of a blonde ale or an American wheat ale,” according to owner Matt Phillips.
The Whitecaps point out the brewery has used its resources to create PPE and hand sanitizer during the pandemic.
“This organization personifies the community spirit of Vancouver,” writes Mark Pannes, Whitecaps FC chief executive office.
“To build upon the incredible piece by Carson Ting and produce this limited-edition craft beer to support the food bank shows how innovative and engaged they are.”